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The Silicon Bedpan
... partnerships, the overall health care industry (particularly health care providers such as hospitals and health systems) is still in deep slumber ... partnerships, the overall health care industry -- particularly health care providers such as hospitals and health systems -- is still in deep slumber ...
PR Foresight Was 20/20
... week of escorting the production crew, followed by a two-hour interrogation of the hospital's director by none other than Sam "look-Ma-I'm-on-the ... necessarily sympathetic to the hospital, just a story that presented the broader issues that face most hospitals across the country. Instead ...
Hospital Staffs Increase Internet Use
... percent of those plan to outsource.Top operational priorities for hospital chief information officers are introducing electronic medical records capability, connecting physicians to hospital IT systems, and integrating new and existing applications. Hospital systems plan to purchase a wide range ...
Consumers Choose Health Sites with Doctors' Input
... affiliated with doctors and hospitals scored high overall, with 56 percent of consumers trusting Web sites sponsored by their local hospital and 51 ... hospital.The study was conducted by LaurusHealth.com, an Internet resource created by VHA Inc., a nationwide alliance of doctors and hospitals ...
He Blessed Them Unaware
... assistant [PDA] feeding a hospital database? There are privacy issues, I know. As I was later informed by a hospital administrator, some patients ... room experience -- I was 17, I think -- so little has changed. Hospitals are still organized for themselves, not their patients. Doctors are still ...
Those Who Can't Do Buy It Canned
Recently, I was asked to critique several hospital Web sites. I was pretty jazzed about doing this. I've been in hospital marketing for over 20 years ... say I'm pregnant and my doctor gives me the choice of delivering at Hospital X or Hospital Y. Where do I learn more about my options? I can tour ...
Publicity: New Birthright of the Internet Age
... members of the family tree, right from the hospital's Net center (nearly 50 hospitals participate to date). It's certainly an inspired concept ... provide more details to personalize the story or reinforce BabyPressConference.com's benefits to hospitals. Let's let our minds roam free and think ...
What Healthcare Could Learn from Amazon
... reassuring if he could easily get test results from his hospital physician or e-mail her to clarify post-hospital care instructions.To look ... much information. "The overriding fear in healthcare for doctors and hospitals -- the terror is malpractice lawsuits," he said. "The concept ...
Hotels Look for the Key to Social Media
... reader survey by Wine and Hospitality Network, a site forprofessionals in the wine and hospitality industry, the majority ofrespondents spend ... topbut also to respond," said VP of marketing Michelle Wohl. Hospitality-specific features include alerting managers when a postedreview scores ...
Don't Rely on Web Sites for 9 Out of 10 Doctors
... phonebooks or hospital referral services, but that doesn't make it reliable or true. All three can also be extremely misleading. Yellow-page ads and listings are of course paid for; hospital referral services only offer names of doctors who have "privileges" at that hospital (not always the best ...
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